5 Marketing Predictions for 2019 from Top Marketers
Are you concerned about how marketing will change this year? Are you interested in the right marketing prediction that will guide you into the process of having massive deals and results?
If yes, these prediction coming from the social media examiner guys and top marketers in the niche would cause every marketers out there to be fully organized and loaded for the year.
These 5 insights into marketing are what Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner, and other top marketers saying on Marketing Predictions for 2019
#1: Individuals Reclaim Their Social Independence
Seth Godin, an author, and entrepreneur predicted that over the next 2 years, people will put an increasingly anxious focus on their social media standing.
Then, one by one, they’ll realize it’s not in their interest. That they have, in fact, become pawns in a system that views them as the product, not the customer.
Once that realization kicks in, I’m hoping that people will get back to first principles: the idea of seeing and being seen by the people who matter to them.
#2: Brands Must Return Social to Social Media
Directly from Mark Schaefer who is a globally recognized keynote speaker, educator, business consultant, and author.
I’ve been fortunate to intimately observe the progression of social media marketing for more than a decade.
But I’m not sure our recent progress has been positive. Instead of recognizing social media as an opportunity to strengthen the customer connection, companies have inexorably squeezed the “social” out of social media:
In 2019, it’s time to take social media marketing back from the IT department and drive a truly human-centered approach to our customer relations. Social media can be a vital and effective channel if we use it to:
- Provide relevant human connections.
- Form reliable and trustworthy communication channels.
- Express shared values.
- Display human emotions like compassion, understanding, and empathy.
- Create unique and entertaining experiences.
- Demonstrate active involvement in local issues.
- Offer a dependable way to respond in a moment of customer need.
#3 Marketers will need to be focusing on ROI and results.
Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the wall—a recession in 12-18 months driven in part by inept economic policies.
Predictive analytics will be a keystone of marketing for the savvy marketer because few things help conserve budget and resources like knowing what’s likely to happen.
#4: LinkedIn Gains Prominence and Growth
This prediction is coming after Facebook’s violation of user trust and privacy—with data breaches and questionable data sharing agreements with third parties.
Susan Beebe , who is a recognized thought leader predicted, that Linkedin will No longer be viewed as just an online résumé, LinkedIn will see growth in user and brand engagement.
#5: Marketers Give Email Its Due
Ann Handley, the chief content officer of MarketingProfs dropped that Organizers will treat their email newsletters programs like the rare and precious flowers they are, in need of regular tending and attention.
What do you think? Do these predictions line up with what you’re expecting? Are you predicting something different in 2019? Share your thoughts in the comments below.