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Author: samuelalabi
Business Owners, Let’s Get Real: Your Customers Have Problems (and You’re Their Answer!)
Hey there, business owner! Let’s face it: your customers have problems. A lot of them. And guess what? That’s great news! Why? Because those problems are golden opportunities for you to step in with exactly what they need. Mention the right issues, and you’ll have them hooked. Ignore them, and they’ll scroll away faster than…
How to Turn Free Trials into Sales: Lessons from DStv
Big Brother Naija fever had gripped the nation, but for me, it was just another channel I stumbled upon while aimlessly flipping through DStv. Here’s the thing, Big Brother wasn’t even part of the package I subscribed to. Confused? You bet! A few days later, a text from DStv cleared the air (or did it?):…
How to Harness Independence Day for Business Promotion and Brand Building
How to Harness Independence Day for Business Promotion and Brand Building
From Suya Samples to Sales: What Every Business Can Learn From The Hausa Man’s Technique
In today’s competitive market, smart businesses are using strategies like free trials and low-cost offers to attract customers and increase sales. Imagine this: You walk up to a suya stand, and the Hausa man selling suya quickly cuts a small piece for you to taste. It’s a simple but powerful move. That small taste hooks…
#PeaceOfMind For Business Owners: Top Tips to Manage Online Accounts & Avoid Lockouts
Imagine this nightmare scenario: Your website suddenly disappears, your social media accounts are unreachable, and your email server bounces back messages. Panic sets in as you realize you’ve lost access to your entire online presence. The culprit? You outsourced your marketing, but the person handling it left the company without handing over crucial login information.…
Rain or Shine: Smart Marketing Lessons from a Raincoat Seller
While in the rain this morning, watching a raincoat seller market her wares despite the heavy downpour, I caught a lesson we can all learn. If you’re consistent with me, you know I draw lessons and tips from my day-to-day activities. Can there be smart marketing lessons for business owners, marketers, and solopreneurs from this…
How to Optimize Your Marketing Strategy for H2 Success
As we transition into the second half of the year (H2), it’s crucial to take stock of your business’s marketing efforts so far and gear up for what’s ahead. Whether you’re running a small business or a large enterprise, now is the perfect time to review, refine, and implement strategies that will drive your success…
The Art of Follow-Up: How to Be Persistent Without Being Annoying
In mid-February, we organized a webinar that had about 100 registered attendees, but unfortunately, some people still missed out on the event. To address this, we sent out an email after the webinar, providing access to the webinar recording and presentation document and requesting feedback. However, it was disheartening to see that only a few…
How B2B Businesses Can Shine on International Women’s Day
SAMUEL ALABI Marketing Consultant ALL POSTS I help B2B Companies, health brands, & tech startups turn marketing into a profit engine using SEO, social media, ads, and strategy | LinkedIn Top Voice in Marketing ’23 | Author “How to write your Marketing plan in mins. Want to make a real impact with your marketing? As…
Lead Generation on Autopilot: The Website Secrets Your Competitors Wish They Knew
Hey there, fellow entrepreneur! Remember when websites were just like online brochures? You know, static pages with a bit of information about your business but not much else? Today, your website can be so much more than just a signpost. It can be a powerful tool to attract leads, satisfy customers, and boost your visibility…