How to Convert Followers to Buyers on Social Media

It’s no longer news that people are really cashing out big time on social media.
With the ever increasing number of users on social media, smart brands are turning Followers to Buyers. Want to know how they do it? Keep Reading 👇

More likes, shares, and followers are all great for your online reputation, but social media can also provide more value to your business. That’s why successful small businesses are leveraging social media to convert their follows into new customers.

However, it takes strategic planning and persistence to get more customers from your social media marketing. Follow these tips to start turning your social media followers into customers today:

Know Your Audience

The first step to getting more customers from your social media marketing is the need to clearly identify your target market. You must research and develop customer personas to guide an effective communication strategy with your prospective buyers.

While it’s important to be active on as many platforms as possible, your target audience will dictate how much emphasis you need to put on each one.

 

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A post shared by Content creation with Samuel (@ambsamuel) on Nov 18, 2018 at 12:05pm PST

Be Consistent

You’ve heard this over and over again, nothing good comes overnight, it takes consistent practice and use to be able to make the best of social media. Posting once in 4days isn’t going to do the trick. .

Gaining new followers is great, but you want to do everything in your power to keep them as engaged as possible. The best way to do this is by staying active on all your platforms with consistency.

Build Trust by Leveraging

No single tree ever made it to be called a forest. Sometimes standing on the shoulders of others gives you a perfect view of your destination. The sky is big enough for all, drop your fears and selfish nature. Collaborate with your niche more. .

Nothing makes a customer feel more important than being acknowledged, possibly even honoured by their favourite brand and 25% of survey respondents claimed that they bought a product after seeing it in posts of other users.
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Invest in Paid Ads on Social Media

Investing in ads on social media is a great way to build a large hyper-targeted following. Almost all major social media platforms, including Facebook, Instagram, LinkedIn, etc. offer paid ads. You can use these to increase your reach, content views, clicks, and engagements.

You can make the most of your investments with offers and repurposing previous posts to reach more targeted potential consumers. This way you can get new followers, subscribers and potential leads for the future.