COVID-19: Marketing Insight From Top Marketing Pros

We recently put together a wake-up action plan to all marketers who feel there will be no work to initiate or tasks to get done due to the ongoing Coronavirus pandemic via our last post on smart and responsible marketing.

Here is an added bonus to every marketer out there who are unsure about a better way to approach their marketing process during a crisis

To help you make wise decisions during trying times, here are tips from top marketers to aid efficient marketing in times of uncertainty.

#1: Your Business Must Sell to Survive

A question like should I continue to promote my business on social media and how?

Yes! Absolutely!  as stated by co-founder and chief creative officer at Harmon Brothers, Daniel Harmon. Your marketing ought to continue, try new messages and offers that fit the context of this environment. Focus on the clarity of your message and don’t be afraid to ask for the sale. Show clearly how your brand solves a problem or satisfies a need people have.

READ: Why Advertise on Facebook and Instagram?

#2: Adjust the Tone of Your Social Posts:

Mari Smith, who is the premier Facebook Marketing Expert, stated in our thought, that just as with your organic social media content, strive to reword your messaging so it truly speaks to the difficulties your audience is facing right now. 

#3: Use Content to Serve and Help Your Customers

Founder of Social Media Examiner and host of the Social Media Marketing Podcast, Mike Stelzner re-emphasized consider pausing your direct marketing If your product or service doesn’t help people resolve those personal needs. Short time delay on this would be appreciated until you get a new strategy in place

NOW IN STORE: 50 Social Media Marketing Tools That Will Give You an Unfair Advantage Vol.1

#4: Leverage Video to Stay Connected

Changing your social media strategy this time is an encouraging one and when we can’t meet people face to face, video is an excellent tool. David Meerman Scott, marketing strategist, entrepreneur recommends that social media marketers step up their use of video.

#5: Pause and Adapt Your Messaging

Your teams at this point should put up more ability to customize their message and offers to be a resource to those thinking about the crisis, rather than coming off as ignoring those feeling pain.

Adapt your message to help those in crisis not making it appear that you’re exploiting the crisis says AJ Wilcox, founder of B2Linked, LinkedIn Certified Ads Partner, and host of The LinkedIn Ads Show,

You can get more of these tips on the Social media examiner post Marketing in Times of Uncertainty: Tips From Top Marketing Pros

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Sam March 29, 2020 0 Comments

Social Media News Stories You Need to Read This Week.

There are many changes that happen in the online world each month, and the SA Media Crew are here to help keep you on top of the latest developments with our monthly bulletin.

FACEBOOK HAS CHANGED THE WAY IT COUNTS ORGANIC IMPRESSIONS

Facebook has changed how it calculates organic impressions, meaning these figures will likely show a decline. It has done this by updating the way it filters repeat organic impressions to better align with the methodology used for paid advertising on its platform. Reach and engagement stats will remain the same.

FACEBOOK HAS REMOVED GREY VERIFICATION BADGES FROM PAGES

Facebook removed grey verification badges from Pages on 30th October, after calling the checkmarks “more confusing than helpful”. Removal of the badges won’t impact on the way the Page appears in search results, but Facebook has invited Page owners to a “Best Practices” webpage to improve Page visibility and follower engagement. We noticed a while back that we could no longer verify pages, so we were waiting for this to happen.

FACEBOOK IMPROVES ITS ‘KEYWORD ALERTS’ FOR GROUPS FEATURE

Keyword alerts open up new opportunities for admins to better manage group engagement and manage discussions more effectively. The alerts allow admins to get a notification about any mention of a keyword in a post in their group, then select whether to keep or delete the post. This sounds like a really useful addition.

FACEBOOK PROVIDES NEW STORIES TEMPLATES FOR BUSINESSES

Facebook has just released a new set of customisable Stories templates for use across Facebook, Instagram and Messenger advertising. The new templates provide simple, visually effective Stories presentation options that brands can use to showcase their offerings. Will you be using these?

INSTAGRAM HAS INTRODUCED A NEW ‘RESTRICT’ FEATURE TO HELP COMBAT BULLYING

Bullying is a big issue on social networks, with young users facing “a disproportionate amount of online bullying” but also “reluctant to report or block peers who bully them.” Instagram’s new ‘Restrict’ feature allows them to quietly protect their account, while at the same time being able to monitor an online bully. It’s great to see social media platforms taking online bullying seriously like this

IGTV “series” is out

Now you can brand your video series with a title and theme on IGTV. Yep, just like on Snapchat. This new labelling system allows users to easily find content via playlist while making it easier for creators to arrange content.

“THREADS” IS FINALLY HERE

Facebook is finally launching Threads for Instagram, after being announced in testing mode a few months ago. Thread is a new camera-first messaging app that helps you stay connected to your close friends in a dedicated, private space. Is this something you will use

GOOGLE SEARCH NOW LETS YOU FIND ‘KEY MOMENTS’ WITHIN VIDEOS

When searching, you can’t just skim through the contents of a video as you can with text. But now Google will let you find ‘key moments’ within videos. With this new feature, video search results become more accessible, organised, and more useful, allowing you to get to the information you’re looking for faster.

LINKEDIN’S AI AUTOMATICALLY GENERATES PHOTO TEXT DESCRIPTIONS

Currently, LinkedIn allows users to add alt-text information to uploaded images, but not all users take advantage of this function. LinkedIn has now developed a feature that generates alternative text descriptions for photos ranked by a confidence score. With this feature, LinkedIn hopes to make rich media accessible for all of its members.

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Sam November 5, 2019 0 Comments
Woman using a smartphone social media conecpt

How to Convert Followers to Buyers on Social Media

It’s no longer news that people are really cashing out big time on social media.
With the ever increasing number of users on social media, smart brands are turning Followers to Buyers. Want to know how they do it? Keep Reading 👇 (more…)

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Sam November 19, 2018 0 Comments
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