How to Grow your Brand Online: Define Your Market #12


Meeting needs is one reason your business is online and it must be addressing the needs of a set of people.

You can’t do MARKETing, without truly knowing your market.

Because marketing is all about communicating your VALUE to your target market, if you communicate this to the wrong group of people, you will fail.

Listen as I share tips on why targeting right is an essential aspect of your brand online growth

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Sam Alabi November 29, 2020 0 Comments

6 Important Reasons why you Should Use Social Media Analytics #7


There are wealth of information hiding behind all your social media activities. It’s your social media analytics. Listen as Sam shares reasons why you should use your social media analytics.

This episode is sponsored by

· Anchor: The easiest way to make a podcast.

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Sam Alabi June 24, 2020 0 Comments

COVID-19 and Social Media Content Moderation

n response to the coronavirus outbreak, the social networking giant ‘s content moderators were sent home due to the virus, forcing it to rely more on technology to police misinformation in the interim.

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Sam March 28, 2020 0 Comments

Social media marketing trends to watch in 2020

Here are the key social media marketing trends for 2020 that marketers need to be aware of in order to help you prepare your social media marketing plans for the coming year.

#1 – Niche Social Platforms Will Perform Well

#2 – Instagram Will Remove Likes

#3 – Social commerce is well on its way to becoming a mainstream retail channel on par with other mediums like websites and offline stores. This trend will strengthen further with more and more social networks introducing pro-selling features like shoppable posts.

READ How to Convert Followers to Buyers on Social Media

#4 – Video Content Will Dominate

#5 – Social media will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR). 

#6 – Expect more Regulatory Control and Legal Scrutiny

#7 – There will be an Increase in the Use of Social Media for Customer Service

#8 – Local Targeting Will Become More Prevalent

#9 – More Brands Will Incorporate Social Listening into Their Strategies

#10 – User-Generated Content Will Continue to Be Popular

READ Struggling with content? Here are types of Social Media Content That Will Drive Engagement

#11 – Data analysis and programming will become the new marketing manager’s role as AI replaces community managers and copywriters.

#12 – Advertising costs will continue to rise. You’ll either need to build stronger ad strategies or stronger organic strategies.

#13 – T2emplate-Based Marketing may Fail to Produce Results leading to more entertaining, attracting and compelling content and advertising

READ Free Social Media Content Creation Tools, Pro Used That Make Marketing Easy

So, keep abreast of the latest developments around these social media marketing trends for 2020, themes and use these for your social media initiatives.

Samuel Alabi

SA Media

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Sam January 13, 2020 0 Comments
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