Here are the key social media marketing trends for 2020 that marketers need to be aware of in order to help you prepare your social media marketing plans for the coming year.
#1 – Niche Social Platforms Will Perform Well
#2 – Instagram Will Remove Likes
#3 – Social commerce is well on its way to
becoming a mainstream retail channel on par with other mediums like websites
and offline stores. This trend will strengthen further with more and more
social networks introducing pro-selling features like shoppable posts.
READ How to Convert Followers to Buyers on Social Media
#4 – Video Content Will Dominate
#5 – Social media will see a rise in the adoption
of technologies like augmented reality (AR) and virtual reality (VR).
#6 – Expect more Regulatory Control and Legal
#7 – There will be an Increase in the Use of
Social Media for Customer Service
#8 – Local Targeting Will Become More Prevalent
#9 – More Brands Will Incorporate Social Listening
into Their Strategies
#10 – User-Generated Content Will Continue to Be
READ Struggling with content? Here are types of Social Media
Content That Will Drive Engagement
#11 – Data analysis and programming will become
the new marketing manager’s role as AI replaces community managers and
#12 – Advertising costs will continue to rise.
You’ll either need to build stronger ad strategies or stronger organic
#13 – T2emplate-Based Marketing may Fail to
Produce Results leading to more entertaining, attracting and compelling content
READ Free Social Media Content Creation Tools, Pro Used That Make
So, keep abreast of the latest developments around
these social media marketing trends for 2020, themes and use these for your
social media initiatives.