Here are the key social media marketing trends for 2020 that marketers need to be aware of in order to help you prepare your social media marketing plans for the coming year.
#1 – Niche Social Platforms Will Perform Well
#2 – Instagram Will Remove Likes
#3 – Social commerce is well on its way to becoming a mainstream retail channel on par with other mediums like websites and offline stores. This trend will strengthen further with more and more social networks introducing pro-selling features like shoppable posts.
#4 – Video Content Will Dominate
#5 – Social media will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR).
#6 – Expect more Regulatory Control and Legal Scrutiny
#7 – There will be an Increase in the Use of Social Media for Customer Service
#8 – Local Targeting Will Become More Prevalent
#9 – More Brands Will Incorporate Social Listening into Their Strategies
#10 – User-Generated Content Will Continue to Be Popular
#11 – Data analysis and programming will become the new marketing manager’s role as AI replaces community managers and copywriters.
#12 – Advertising costs will continue to rise. You’ll either need to build stronger ad strategies or stronger organic strategies.
#13 – T2emplate-Based Marketing may Fail to Produce Results leading to more entertaining, attracting and compelling content and advertising
So, keep abreast of the latest developments around these social media marketing trends for 2020, themes and use these for your social media initiatives.