COVID-19: Marketing Insight From Top Marketing Pros

We recently put together a wake-up action plan to all marketers who feel there will be no work to initiate or tasks to get done due to the ongoing Coronavirus pandemic via our last post on smart and responsible marketing.

Here is an added bonus to every marketer out there who are unsure about a better way to approach their marketing process during a crisis

To help you make wise decisions during trying times, here are tips from top marketers to aid efficient marketing in times of uncertainty.

#1: Your Business Must Sell to Survive

A question like should I continue to promote my business on social media and how?

Yes! Absolutely!  as stated by co-founder and chief creative officer at Harmon Brothers, Daniel Harmon. Your marketing ought to continue, try new messages and offers that fit the context of this environment. Focus on the clarity of your message and don’t be afraid to ask for the sale. Show clearly how your brand solves a problem or satisfies a need people have.

READ: Why Advertise on Facebook and Instagram?

#2: Adjust the Tone of Your Social Posts:

Mari Smith, who is the premier Facebook Marketing Expert, stated in our thought, that just as with your organic social media content, strive to reword your messaging so it truly speaks to the difficulties your audience is facing right now. 

#3: Use Content to Serve and Help Your Customers

Founder of Social Media Examiner and host of the Social Media Marketing Podcast, Mike Stelzner re-emphasized consider pausing your direct marketing If your product or service doesn’t help people resolve those personal needs. Short time delay on this would be appreciated until you get a new strategy in place

NOW IN STORE: 50 Social Media Marketing Tools That Will Give You an Unfair Advantage Vol.1

#4: Leverage Video to Stay Connected

Changing your social media strategy this time is an encouraging one and when we can’t meet people face to face, video is an excellent tool. David Meerman Scott, marketing strategist, entrepreneur recommends that social media marketers step up their use of video.

#5: Pause and Adapt Your Messaging

Your teams at this point should put up more ability to customize their message and offers to be a resource to those thinking about the crisis, rather than coming off as ignoring those feeling pain.

Adapt your message to help those in crisis not making it appear that you’re exploiting the crisis says AJ Wilcox, founder of B2Linked, LinkedIn Certified Ads Partner, and host of The LinkedIn Ads Show,

You can get more of these tips on the Social media examiner post Marketing in Times of Uncertainty: Tips From Top Marketing Pros

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Sam March 29, 2020 0 Comments

COVID-19 and Social Media Content Moderation

n response to the coronavirus outbreak, the social networking giant ‘s content moderators were sent home due to the virus, forcing it to rely more on technology to police misinformation in the interim.

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Sam March 28, 2020 0 Comments

COVID-19: 5 Ways to Do Smart & Responsible Marketing

There are ways to achieve Empathetic Marketing during a crisis like that of Coronavirus disease (COVID-19

It’s important that brands address the issue with tact, empathy, and mindful marketing.

Empathy-based marketing is about walking in your customer’s shoes to understand their experience and how we can better help them get what they want. You don’t want to think like the customer. You want to BE the customer.

Here are guidelines your content can adapt or used during these challenging times.

1. Audit what you have currently running.

Make adjustments to your marketing campaigns and scheduled content timelines. Decide what should be paused, prioritized, audited or created

2. Create helpful content.

Your brand can still provide value to people, even if your product doesn’t directly help folks deal with the quarantine.

Let your content be in the position to entertain, inspire, educate, & inform wisely,

3. Evaluate imagery and messages your brand Is sending

Images with social gatherings, handshake, hugs etc. will need to be changed except they correspond or connect with containing the spread.

4. Leave the epidemiology to the professionals

Taking a clue from Mark Ritson, The wheel of industry need to keep turning, let’s leave the epidemiology to the professionals and focus on our core work.

Don’t capitalize on the crisis, keep people informed, don’t create fear or cause panic and remember to mind your tone.

 5. If what you do supports or enhances people’s lives while being quarantined, tell that brand story.

Yes, on the same level of empathetic marketing, your content has to carry that aura of connecting well to your target audience. A product or service that might be of benefit to the current situation will not only increase your brand visibility but position your brand as that who came to help when they need you most.

It could be a sanitizer, face masks, wall cleaner, a telehealth services or any other offering that is essential at this challenge times, don’t hide them or drop them on your audience face. Show them in the best way around an inspiring and helping story.

Remember: The Quarantine Won’t Last Forever

We wish everyone health and safety during this unusual time.

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Sam March 23, 2020 0 Comments
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