Struggling with content? Here are types of Social Media Content That Will Drive Engagement

If you don’t serve up what your audience is looking for, your competition will.

1. Interactive Content

People often forget, but social media is two-way form of communication. We have the ability to interact with our followers in several different ways. What’s even more impressive is that within this interaction with our followers, we can gain valuable insight that can help us learn and improve for the future.

Polls

Polls have been incorporated in major social platforms such as Instagram stories, Twitter, and Facebook. Whether you’re looking to get an opinion from your followers or to get an answer from your audience. The ability to add a poll within your content is a great way to capture user attention. The cost to participate is simply a click and it is a great conversation starter.

The cost to participate is simply a click and it is a great conversation starter.

Quizzes

If you’ve ever browsed the BuzzFeed website, you’ve probably seen the ridiculous, yet addicting quizzes that usually end up telling you what type of food item you are based on your answers. A quiz is a perfect way to get users to click-through and spend some time on your website.

2. Visual Content

Big surprise right? Not really…

Visual content is at the forefront of the internet right now and strong visual content will do much more than just providing engagement for your social media posts. Visuals will strengthen your brand image and it will bring more eyes to your blog content and brand. Here are three forms of visual content that will drive engagement to your posts.

Video

One of the most engaging forms of content online today. Video has been trending upwards and it doesn’t plan on stopping anytime soon. Video incorporates moving visuals and sound – a perfect formula to capture someone’s attention. A text post might be valuable and capture an individual’s attention for the minute that it takes to read. But a video can capture your attention, while giving you a memorable visual.

Customized Graphics and Professional Photos

Relevant professional photos and customized graphics are huge engagement magnets. While a video is great, they take longer to produce and require a larger budget. However, professional photos can be downloaded for free from several resources and can be turned into customized engaging graphics as well with several free tools like SNAPPA and CANVA.

Infographics

Both informative and visually appealing, infographics are a great way to encourage engagement through shares. If you create a strong infographic, you are displaying your expertise in your industry and providing valuable information to your readers.

3. Incentive Content

Who doesn’t like free stuff? Incentives are a great way to drive engagement when done right. By offering an incentive in exchange for more engagement, you may not see sales right away, but it is a long-term play. A long-term play where you can get more followers and viewers, which you can sell to later. It also gives the participants a chance to become a true fan of your brand.

Giveaways and Contests

An example of this could be to offer a product of some sort to giveaway and the only way to enter is to engage with the piece of content. This could be in the form of shares, likes, tagging friends, follows, and much more.

You can create a contest to giveaway an item. In order to enter the contest, users could be asked to generate user content by taking a picture, posting it, and tagging your social accounts. In order to get the most engagement, you want to simplify the way that individuals can enter.

4. Relatable Content

Some things that cause users to engage with a post include: valuable content, relevant informative posts, and content that resonates with the user. Relatable content is a major key to creating engaging content. You want to be able to customize your content to your audience so that they can apply it to their life / work and apply the value of your content accordingly.

Memes

memes can provide quite a bit of engagement especially when done right. If you can provide a relevant meme to your followers, you should see positive results. You can do this by taking common informal issues from your industry and turning them into a fun meme. Large companies have done this and they’ve seen great results. It adds a human aspect to your content and sometimes having a full professional look on your posts can make it seem automated and robotic for your users.

Quotes

If memes aren’t the right fit for you or your brand. Quotes are another way to resonate with your audience and they are usually much more formal. Nothing better than reading a motivational quote to help get your week started. Although they might be generic, this helps more people relate to it. This can help increase your engagement. Doesn’t hurt to add a “tag someone who could use this quote” to help create a sharing environment on your posts.

Final Thoughts

I really suggest giving these 4 types of content a try.

Add them to your social media content plan, right alongside your images, videos, and relevant articles.

Do that and you’re bound to see an increased amount of website traffic, more leads, and even more followers.

If you have any questions questions then feel free to reach out and tweet me @ambsamuel or contact me here.