11 Content ideas for your healthcare blog

Starting a healthcare blog for your practice, brand or speciality would require your time, your dedication and a full calendar of topics

There are different healthcare blog content types, formats and styles that should be seen or can be put together to make your blog rich, valuable, shareable and make it a go-to site for all resources for your client Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation.

To set up a blog is easy, to fill it with great topics and update regularly might be challenging especially if you struggle to come up with new ideas to update your healthcare blog.

Here are 11 content ideas to get your healthcare blog started and fresh with great content topics

1 Share Facts About A Common Medical Condition

What kind of questions do your patients most frequently ask about a specific medical condition? Compile a list of these frequently asked questions and answer them on your blog.

2 Go for curated content when you cannot give time to create original content.

Curated content is content created by others that you select to share with your audience. This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy

3. Are you rolling out a new program, product or service? Write a blog post to introduce it and highlight its features and benefits.

4. Can you predict or comment on the latest healthcare trend?

Readers will enjoy learning about it through your blog, particularly if you share your unique perspective

5. Create A Poll

Similarly to quizzes, polls can boost engagement by making participants curious about the results.

Shareable, fun content makes a good addition to any content strategy. And since they’re usually easy to complete, that’s a bonus for your audience

6 Write about a typical day in your working life as a healthcare professional.

Be careful not to write about specific patients or to commit any breaches of privacy or confidentiality.

7. Track notable day, seasonal, cultural and industry events

Track dates that re notable and write a blog that fits the theme, for example, “How To Eat Healthily During The Holiday Season”, or

“Healthy habits for Halloween”

8. Share The Latest Medical Research

Have you been to a conference recently where you learned about new medical research? Or read about the latest research in a medical journal?  Let your readers know about it through your blog. Make sure you provide full references links link to online publications.

9 Invite A Guest Blogger or a blog contributor for your healthcare bog

Ask a colleague to write a guest blog on an area of their expertise.

10 Interview An Expert

Choose a respected healthcare professional and interview them for your blog. This can be converted into an answers format and one big blog post.

11. Write About A Trending Topic

Trends will keep showing up every day in this era of Twitter, Instagram, Tiktok and online media. Right there on your palms, you can jump on trends that are relatable to your brand and audience  Provide your unique perspective on a trending topic.

Need more guidance on how our health marketing services change the online presence for your brand and increase your website rankings? Book a free brand discovery session using this link https://samuelalabi.com/brand-growth-… or call us now at +2348139260994 to talk with a consultant