
A recent LinkedIn survey by SmartInsight has found that more than three-quarters of marketers want to use ChatGPT to improve their marketing performance, but only 40% are actively doing so at present.
You may have heard of ChatGPT, but do you truly understand what it is? Is it worth all the hype? As marketers, should we be hiding under our desks, fearing that our jobs will be effortlessly performed by an AI intervention or should we embrace it and utilize it collaboratively?
Fear not. In this Quick Win, I’ve provided you with a summary of what ChatGPT is, its pros and cons, how you can leverage it for marketing purposes, and what to be mindful of.

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