WhatsApp Status Marketing: How I Use It To Increase Sales

In 2017, WhatsApp introduced a new feature called Status Update.

I tried it out and loved it and blogged about it.

Then came 2018, and I started sharing my daily thoughts, the work I do, and what I learn from a friend’s activities on YouTube.

And something interesting happened

People were listening and interacting with me privately to say how much they loved looking forward to my WhatsApp status.

I was like ‘wow’. This WhatsApp status is going to be a good channel for promoting my business.

Then one day I wrote a story on mistakes a client of mine (a law firm) made with their website and how it affected their SEO rankings.

As I stopped halfway, my WhatsApp contacts slid into my DM, urging me to finish my story. They can’t wait!

So I continued and ended with a call to action for them to book an SEO Audit for a small token.

That marked the beginning of my WhatsApp Status Sales!

A recent stat by Techcrunch shows that WhatsApp status has the highest number of active viewers of about 450 million.

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Higher than Instagram stories, Snapchat, Facebook Stories, etc.

Even some Nigerian banks and churches have pitched their tent on this platform in order to interact with their customers.

How To Write WhatsApp Stories That Sells

Here’s a sample format by Caroline Wabara:

“Story (Case Study, Shocker, Stats, Testimonial, Problems, Mistakes), Your Solution, Pricing (very important), CTA (Link, Swipe Up).”

Let me give a real-life scenario for business

For instance, you want to sell a website design service.

You can start with a case study. Telling a story of a mistake a client made on their website. The consequences of the mistake, And how you came in to solve the problem. The result of your solution. Then offer your website design service as the solution.

You can do the same thing for your cake business, tax firm, law firm, real estate firm, interior design school, content writing service, etc.

Paint the picture of how life will be like without the problem that is killing them slowly

Got the idea?

If you want more, I have a worksheet, template and checklist you can use to create content that sells.

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What will this eBook fetch you?

You will learn:

  • Why You Should See WhatsApp As A Business Channel
  • Reasons Why I Love WhatsApp
  • Important WhatsApp Features & Features For Selling
  • Mistakes Business People Make on WhatsApp
  • ATM Strategy For Selling On WhatsApp The Right Way.
  • What To Post on WhatsApp Status To Keep Your Audience Glued
  • WhatsApp Copywriting Formulas & Scripts That Sell
  • How to attract and build your audience.
  • How to never run out of content ideas to write
  • How to set up your Paystack account and landing page
  • How to convert your group members into buyers
  • How to set up and run WhatsApp ads via Facebook Ads Manager.

Click to Order My WhatsApp Sales Funnel Masterclass.

Do you realize that, right now, smart women and men are making money with just: – a mobile phone, – a WhatsApp business account and – a Paystack account

What are you currently doing with your WhatsApp and smartphone? This is going to be exciting as you will learn everything you need to know about converting your WhatsApp into a marketing funnel for attracting high-value clients.

ORDER NOW HERE

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Sam August 20, 2022 0 Comments

12 factors that impact aspects of On-Site Healthcare SEO

A successful hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this means little if patients can’t find your website online.

Here are factors that impact aspects of On-Site Healthcare SEO for healthcare brands

Title Tags

These are an HTML (coding) element within the backend of your site that specifies the titles of your web pages. This is what’s displayed on SERPs (Search Engine Results Pages) as the clickable headline for a given search result.

SEO Metadata: Description Tags

These show up just beneath the title tags in SERPs and are comprised of a ~160 character or less description that summarizes the web page’s content.

Site Speed

Also called page speed, this is a measurement of how fast your web pages load, which is an important algorithm for Google to determine where your page will show up in SERPs.

Mobile Responsiveness

Your website content should display in a way that is mobile-device friendly. With more and more customers going mobile and searching for hospitals and practices “near me,”, this is a vital part of your SEO strategy.

A responsive design adapts to different screen sizes.

Keyword Meta Tags

These aren’t visible to online visitors but are visible to search engines. Your keywords determine what you want to be found for in SERPs.

Alt Tags

An alt tag is an HTML attribute that’s applied to image tags, which provide a text alternative for search engines.

H1’s and H2’s

These are called header tags and are an important on-page SEO factor. They’re used to communicate to search engines what your website is actually about.

Anchor Text Links

Anchor text is the clickable text within a hyperlink in your content. SEO best practices indicate that your anchor text should be relevant to the page you’re linking to.

Bold, Italics

Google bots tend to like bold and italic formatting for text, as it emphasizes what should stand out, helping Google crawlers determine what’s relevant.

Footer

How you optimize the footer menu of your website further identifies to Google your site’s relevance on SERPs.

Sitemaps

XML for search engines: XML stands for Extensible Markup Language, and is similar in context to HTML. An XML sitemap is an invitation for search engines to crawl the URLs that are listed within that sitemap.

Visible for user experience: A visible sitemap that your site visitors can see is vital for strong SEO practices.

Changing Content

Updating old healthcare/medical content will help increase the effectiveness of your Healthcare SEO efforts and boost your overall search engine traffic.

Done properly, a winning On-Site Healthcare SEO with ethical healthcare marketing can grow your profits, attract the patients and cases you want, build your reputation (brand), and even enable you to have a life again. Click here to learn more on how you can attract patients, grow revenue, and enhance your reputation with our with our patient-centred marketing strategies

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Sam August 18, 2022 0 Comments

6 Ways to Develop a Social Media Strategy for Healthcare, Hospital, Medical Practices and Pharmacy

In today’s digital-driven environment, having a social media presence is a marketing must-have for healthcare. Hence, having an appropriate mix of online social media platforms has become a vital tool to reach, engage and excite consumers effectively.

Before you think about starting a social media marketing campaign for your healthcare business, consider the following 6 questions to building a social media strategy

QUESTION #1: What are we trying to accomplish?

“Really understanding the goal you’re trying to hit is the first step to reaching it.”

The more trackable your goal is, the easier it’ll be in a few months to see if you have achieved it.

Take Action: For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time-specific — these are often called SMART goals.

QUESTION #2: Who is Your Audience and what kind of people are most likely to be interested in your service or product? 

Knowing who you’re trying to connect with, is crucial to creating effective content.

Take Action: Start by finding data on your existing audience. Use the Demographics and Interests sections of Google Analytics and the audience analytics features contained within Facebook Insights and Twitter to help you.

QUESTION #3: What platform does your ideal audience used mostly and can be found?

Throwing marketing out onto the web without knowing who it’s aimed at or where it will perform the best is equivalent to printing a bunch of flyers and posting them in some arbitrary location.

QUESTION #4: How would you describe your brand in 30, 60, or 90 seconds?

A firm that doesn’t have a proper brand message fails to differentiate itself in the market

What makes you uniquely you? What values does your organization stand for? Use social media to communicate the “who” and “why” of your practice. What unique qualities make you stand out?

Consider your social media tone and voice. How do you wish to communicate on social media? Do you wish to be seen as authoritative, inspiring, friendly, approachable, or helpful? Authentic communication and engagement are highly valued traits online as much as offline.  Look to build and strengthen trust and credibility in all your online interactions. The tone and voice you use should be consistent through all social channels. Your patients should be able to instantly recognize the tone in your social media messages as identifiably you.  Establishing a clear and identifiable voice can also make it easier for others in your office to post on social media for your practice.

QUESTION #5: What is Your Content Strategy?

A business without a content strategy is one without a voice. If your audience can’t hear you, then they sure won’t buy from you.

Consider the type of content that works best on each platform. Facebook, Instagram, and Pinterest require high-quality visuals to stand out. A blog, on the other hand, is better suited to long-form thought pieces. Think about how you can vary your message delivery to complement how people like to consume online information. Alternate between written content, video, infographics, and podcasts to match your audience’s preferences.

Take Action: Create content that truly resonates with your patients. Generally speaking, patients are less interested in your brand, your physicians or your technology, than they are in how you can help them solve their problems. Great content is not about you, but about what you can do for your patients to improve their quality of life. Use a mix of original content and content curated from highly credible evidence-based sources.

QUESTION #6: What is the appropriate digital channel that best fits your goal?

To get the most eyes on your content, you need to identify the right distribution channels.

Would you be doing the organic posting, or running ads?

How often would your post be on the gram, daily, twice or thrice daily?

Would you be working with an influencer to achieve post reach and increased visibility?

A solid process for developing a social marketing strategy goes a little something like this:

  • A smart specific goal
  • Clear profile(s) of who you are selling to
  • One or more marketing platforms that your audience is populated
  • A clear, concise message will be conveyed in your marketing process
  • An owned, curated and developed content plan/strategy
  • An evaluation of the appropriate digital channel that best fits your goal

Ideally Seriously though, just knowing the answers to the six questions above can mean the difference between wasting thousands of dollars on directionless marketing or getting a great ROI from highly targeted, creative campaigns.

Answering the questions can be difficult for a lot of businesses, especially ones without any type of experience with online marketing, but sometimes just the process of trying to answer them can be more enlightening than you would have thought.

Your business needs to be online and it needs to have a well-planned online marketing strategy that is built for producing tangible results….not just vanity metrics like organic rankings. 

Need help creating a social media strategy for your business?

Get in touch with us to discuss your needs. 

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Sam July 10, 2021 0 Comments

Sales Follow-Up: When Should You Stop Pursuing a Prospective Client?

Should you call it off when a prospect refuses to buy? Following up is a process and part of your marketing. It is a part and an essential part. When you’re in the sales process and you get radio silence, you need a predetermined game plan to deal with it.

You should master avoiding frustration and anger when following up, know when to call it to quit and also stick to being creative, and valuable, and keep yourself in the game.

The more intentional and valuable you are to your prospects, the more likely you are close to the deal, now or later.

Tap to listen to the New episode, the 21st on Grow Your Business Online with Sam Alabi: Sales Follow-Up: When Should You Stop Pursuing a Prospective Client? #21

Support this podcast: https://anchor.fm/growyourbusinessonline/support

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Sam May 6, 2021 0 Comments

Healthcare Marketing: The Statistics That Matter

How do you take your healthcare marketing campaign to the next level?
Here are some healthcare marketing statistics that will help you build a powerful campaign.

The journey of a healthcare patient often starts online. According to Google, 5% of total Google searches are about health. From looking up a specific disease or medical problem to fitness information, people searching online for their health inquiries are more common than ever.

Furthermore, 47% of online users use the web to search for doctors or other health professionals. So, people are not just using the internet to search for health-related information but also for looking for specific doctors or practice. This is why healthcare SEO should one of the main focus points for providers.

77% of prospective patients are using search engines before making a phone call or booking an appointment. This means people are researching you and your competitors. They are looking at your website design, social media channels, third-party sites, and reviews before ultimately setting up an appointment.

Healthcare consumers who are searching for nursing homes, physical therapists, and optometrists are more likely to use search engines. According to most healthcare verticals, more than 60% of patients use search engines before calling or scheduling an appointment.

According to Pew Research, more than 70% of adults use social media to connect with others, read their news, and entertain themselves. Doctors and other healthcare professionals need to utilize social media to engage with patients and build their brand.

RECOMMENDED: 5 Keys to a Strong Healthcare Digital Marketing Strategy

Out of all internet users, 66% search for a specific health condition or disease. As a provider, you should project your organization as the authority in the field. Creating a strong content marketing strategy that answers specific medical conditions and diseases helps build trust and credibility for your healthcare brand.

On a related note, healthcare websites that have a consistently updated blog have 97% more inbound links. In case you don’t know, quality inbound links give your website good “SEO juice”, a critical component to an effective SEO strategy.

In terms of content marketing, long-form blog posts are the way to go because they generate 9 times more leads when compared to short-form blogs. So if you’re still publishing 300-400-word articles in your blog, you’re just wasting time and resources.

The two most important content marketing strategies are blogging and social media. On top of creating high-quality content for your healthcare website, make sure that the posts are very shareable to make use of social media’s power.

Almost all (94%) healthcare patients read reviews online before deciding on a healthcare provider. Prospective patients are using online reviews to gauge the sentiments of their fellow patients. Good reviews are essential to making a strong first impression and are more likely to convert people into patients.

About reviews, 84% of consumers consider reviews to be trustworthy and reliable, as much as personal recommendations. Therefore, you need to have a solid review management strategy so your practice can consistently acquire new patients.

In 2020, global advertising for healthcare industries in the U.S. is expected to increase by 5%, turning it into a $36 billion industry. Furthermore, the healthcare advertising market is also expected to increase expenditure by 5%. If your healthcare digital marketing is not up to speed, you will be left behind by your competition.

Is your healthcare SEO delivering results? Maybe because your website isn’t even on the first page of your targeted keywords. 75% of online users won’t bother scrolling past the first page of search engines.

The first five organic results on the first page of search engines account for 67.60% of all the clicks – that’s over half of the total clicks. If your website is not appearing on the first page of search results, you’re seriously missing out on a lot of leads.

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Sam February 1, 2021 0 Comments

Should Doctors Blog? 6 Reasons to Say Yes

Today, with the increase in open blogging platforms such as WordPress and Medium, you can easily start an engaging dialogue with the world, sharing your unique voice and perspective.

A decade ago, blogging was an activity usually undertaken by pop culture crazies, political pundits, and online diary writers. Today, it’s mandatory for any business. Put simply, creating blog posts gives your healthcare website more pages, more content, and more chance of being found by inquisitive patients. Marketing your practice? Data proves that blogging adds strength.

Doctors who blog say they do so for a number of reasons: to educate patients, to market their practices, and to humanize themselves. “Quite simply stated, social media matters to your practice because it allows you to connect with more people,

Why Blogging for Doctors, Clinics. hospital and healthcare providers

Blogging can promote clinical services, improve search rankings, and attract new patients for healthcare providers. It’s a must for marketing your practice, yet providers are ignoring the value of blogging.

If you’re a doctor thinking about blogging or doubting, here are 6 things to consider.

1. Blogs communicate authoritatively, demonstrate expertise and maintain reputation;

2. It’s a foundation block for our online presence (think Google search results and SEO)

3. About 70 percent of consumers discover businesses by way of a blog;

4. Blogs combine with social media can help attract new patients.

5. Blogging offers an outlet for connection and expression.

6. Blogging takes time, but can also save you time.

If you’re serious about creating a blog and an online voice that successfully connects your practice with patients and website visitors, please reach out to me today. And to help you get started, get my New book: 7 Ways to Get More Patients with Digital Marketing: A Healthcare Digital Marketing Guide for Doctors, Clinic, hospital & Healthcare providers

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Sam February 1, 2021 0 Comments

5 Keys to a Strong Healthcare Digital Marketing Strategy

Are you a Healthcare experts, professional , providers?
Are you running a healthcare business?
Are you a doctor, own a clinic, hospital or pharmacy?
Do you have any developed Healthcare Digital Marketing Strategies that will deliver more patients?

Healthcare Marketing refers to the marketing strategies healthcare providers, insurers, suppliers and advocacy groups use to attract new patients and increase awareness of their healthcare business.

Lot of patients are relying on Google, blogs, websites at an increasing rate to make healthcare decisions. Today’s consumers are becoming more dependent on apps and websites.

This is why it’s important to stay on top of digital marketing and keep your organization at the forefront of change—even online.

Several healthcare professionals believe they do not need digital marketing, and I am here to let you know they are wrong. The kind of exposure the internet gives the healthcare professional is a huge one, and cannot be gotten on any other platform.

Whether you are a solo healthcare practioners with 20 odd employees or a hospital chain of 500+ employees, your services must be marketed to sell.

Word of mouth advertising can only take you so far. You’ll want a solid plan in action to get your brand out of stagnancy.

Ask yourself: Does your clinic make you the most obvious choice for resolving patient’s health problems?

Does your hospital have a SEO, SMO, Content Marketing, SEM, Video Marketing, ORM plan in action? If you’re unsure of the answer

Here are 5 keys to a strong healthcare digital marketing strategy for hospitals, clinics and doctors

5 Keys to a Strong Healthcare Digital Marketing Strategy: Samuel Alabi

Listen on my Digital insight with Sam Podcast Channel below

What next!

A strong healthcare digital marketing strategy is most effective when it is managed in a streamlined way, where each component is in sync with one another, rather than siloed.

The digital marketing horizon is still evolving, and there is a lot to explore. You can combine the technique discussed above to stand ahead of the masses.

Are You Ready to Leverage the Power of Digital Marketing for Your Healthcare Organization?

Are you ready to start Email marketing for your hospital?

Are you looking to create compelling content for your patients and expand your healthcare organization’s reach?

Need help to attract high-quality medical leads? At SA MEDIA, we know how to generate medical leads.

Would you want to invest in SEO but don’t have the time to dedicate to building your campaign, SA MEDIA can help.

Our team at SA Media knows how to create local SEO campaigns that drive results. 

At SA MEDIA, we are dedicated to changing the way the world does healthcare communications for the better. We are heading towards a change. Change by experience, driven by innovation and proven in delivery. We work alongside healthcare professionals, brands, clinics, and hospitals to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people’s lives.

So how can you combine healthcare and digital marketing to master marketing for the audience?

Let SA Media help to attract patients, combining science, strategy, creativity & technology.

SA MEDIA  is an experienced healthcare marketing agency in Nigeria We work with you and think like a patient (we step in their shoes too!) to develop a patient-centered strategy for your medical practice.

Once the strategy is in place, be sure to receive better patient engagement, higher customer satisfaction, advanced patient care, and lower marketing costs.

Ready to rise up on the digital platform?

Ready to start creating your digital marketing plan for your healthcare practice? Contact us online or call us today at +2348139260994 to speak with a strategist!

We look forward to working with you!

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Sam January 21, 2021 0 Comments

20 Content Ideas For Businesses to Post on social media

For a marketer, there’s nothing worse than struggling with a creative block.

It’s okay, though. We all need some inspiration now and then to help us shake off the rust and get back to creating awesome stuff.

If you’re going to succeed on social media, you need the right tools

There’s an endless possibility of content to share on social media, but these are the types of content your audience will appreciate.

Content Ideas For Businesses to Post on social media

1. Your Company’s Blog Posts

2. Posts Showing Your Company’s Culture

3. Industry News

4. Product/Company Videos

5. Customer Reviews and Testimonials

6. Quick Tips and Advice

7. Holiday Posts

8. Photos From Company Events

9. Post an Answer to a Commonly Asked Question

10. Share Infographics

11. Memes or GIFs

12. Contest Posts

13. Start a Conversation With a Leader In Your Industry

14. Links to Free Resources

15. “On This Day In History” Posts

16. Live Videos

17. Inspirational Quotes

18. Company Accomplishments

19. Ask For Customer Feedback

20. How-to Videos

Are you a Social media manager, small business owner, solopreneur, content creator, author or new start-up business?

Struggling to come up with quick & easy social media content ideas for your page and marketing tasks?

We’ve got you covered

60+ Content Ideas for Social Media, Blogs and Online Marketing: Posts, prompts and repurposing ideas to keep Your Brand’s Feed Fresh plus when your creative juices have all dried up!

+ 60+ content formats you can use to rock tons of different angles and hooks for your stories.

Full access here >> https://bit.ly/3fy8iKx

Need an effective content design for your business or brand

  • Attractive posts for your social media accounts (Facebook/Instagram/Twitter/YouTube/LinkedIn/Google)
  • All Post are according to your brand guideline
  • Professionally designed
  • Absolutely Royalty Free images
  • Friendly Service & Unlimited Revision
  • Dedicated Page manager, full three to Six months content strategy + calendar

With our Full social media management packages, you are sure of better engagements and an increase in your sales and audience base.

We have set out a good strategy that has proven to be effective during a little space of time🙂.

Send us a message today📩

or call +2348139260994

Whatsapp >> bit.ly/talkwithsam

or mail talk@samuelalabi.com

To your success!

Samuel Alabi

samuelalabi.com

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Sam August 10, 2020 0 Comments

4 Ways to establish a solid brand awareness

Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as “trending,” “buzzworthy, or simply “popular.”

Brand awareness among your audience and the general public doesn’t happen overnight. It also doesn’t happen from a simple advertisement or marketing campaign.

Establishing brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business.

Here are some ways to establish a solid brand awareness foundation and make a lasting impact with your audience

Be a person, not a company.

These are the traits your brand should determine and promote about itself. To leave an impact with your audience, you’ve got to define yourself as more than a company that sells stuff. How else would you define yourself? What words would you use if you had to introduce your brand to a new friend?

Socialize.

To raise awareness of your brand, you’ve got to be social. Post on social media about things unrelated to your product or services. Interact with your audience by asking questions, commenting on posts, or retweeting or sharing content you like.

Treat your social accounts as if you were a person trying to make friends, not a business trying to make money.

READ: How Digital marketing helps Startups Scale faster

Tell a narrative. ( this is story telling)

This is an incredibly powerful marketing tactic, whether you’re marketing products or promoting your brand. Why? Because it gives something real for your audience to latch onto.

Crafting a narrative around your brand humanizes it and gives it depth. And weaving this said narrative into your marketing inherently markets your brand alongside your products or services.

Make sharing easy.

Whatever your industry, product offering, or marketing strategies, make it easy for your audience to share your content. This could be blog posts, sponsored content, videos, social media posts, or product pages. It doesn’t matter what it is, as long as it’s shareable.

Brand awareness is about impact.

It’s about interacting with your audience in ways that don’t only ask for money, participation, or loyalty.

Listen to full podcast 4 Ways to establish a solid brand awareness below

Catch a descriptive carousel on our Instagram page

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Sam August 10, 2020 0 Comments

How Digital marketing helps Startups Scale faster

An episode of “Digital Insight with Sam” with Grace Akinosun, Market Access Consultant for SMEs & Startups Founder Smepeaks

Host: Samuel Alabi

♦️Learn how to use the right digital marketing techniques scale up your business during these perilous times ⁣

♦️Learn how to get ahead of your competition using the right marketing tools

Watch How Digital marketing helps Startups Scale faster with Grace Akinosun here on YouTube

Listen on Podcast

Watch on IGTV

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Sam July 30, 2020 0 Comments
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