5 Keys to a Strong Healthcare Digital Marketing Strategy

Are you a Healthcare experts, professional , providers?
Are you running a healthcare business?
Are you a doctor, own a clinic, hospital or pharmacy?
Do you have any developed Healthcare Digital Marketing Strategies that will deliver more patients?

Healthcare Marketing refers to the marketing strategies healthcare providers, insurers, suppliers and advocacy groups use to attract new patients and increase awareness of their healthcare business.

Lot of patients are relying on Google, blogs, websites at an increasing rate to make healthcare decisions. Today’s consumers are becoming more dependent on apps and websites.

This is why it’s important to stay on top of digital marketing and keep your organization at the forefront of change—even online.

Several healthcare professionals believe they do not need digital marketing, and I am here to let you know they are wrong. The kind of exposure the internet gives the healthcare professional is a huge one, and cannot be gotten on any other platform.

Whether you are a solo healthcare practioners with 20 odd employees or a hospital chain of 500+ employees, your services must be marketed to sell.

Word of mouth advertising can only take you so far. You’ll want a solid plan in action to get your brand out of stagnancy.

Ask yourself: Does your clinic make you the most obvious choice for resolving patient’s health problems?

Does your hospital have a SEO, SMO, Content Marketing, SEM, Video Marketing, ORM plan in action? If you’re unsure of the answer

Here are 5 keys to a strong healthcare digital marketing strategy for hospitals, clinics and doctors

5 Keys to a Strong Healthcare Digital Marketing Strategy: Samuel Alabi

Listen on my Digital insight with Sam Podcast Channel below

What next!

A strong healthcare digital marketing strategy is most effective when it is managed in a streamlined way, where each component is in sync with one another, rather than siloed.

The digital marketing horizon is still evolving, and there is a lot to explore. You can combine the technique discussed above to stand ahead of the masses.

Are You Ready to Leverage the Power of Digital Marketing for Your Healthcare Organization?

Are you ready to start Email marketing for your hospital?

Are you looking to create compelling content for your patients and expand your healthcare organization’s reach?

Need help to attract high-quality medical leads? At SA MEDIA, we know how to generate medical leads.

Would you want to invest in SEO but don’t have the time to dedicate to building your campaign, SA MEDIA can help.

Our team at SA Media knows how to create local SEO campaigns that drive results. 

At SA MEDIA, we are dedicated to changing the way the world does healthcare communications for the better. We are heading towards a change. Change by experience, driven by innovation and proven in delivery. We work alongside healthcare professionals, brands, clinics, and hospitals to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people’s lives.

So how can you combine healthcare and digital marketing to master marketing for the audience?

Let SA Media help to attract patients, combining science, strategy, creativity & technology.

SA MEDIA  is an experienced healthcare marketing agency in Nigeria We work with you and think like a patient (we step in their shoes too!) to develop a patient-centered strategy for your medical practice.

Once the strategy is in place, be sure to receive better patient engagement, higher customer satisfaction, advanced patient care, and lower marketing costs.

Ready to rise up on the digital platform?

Ready to start creating your digital marketing plan for your healthcare practice? Contact us online or call us today at +2348139260994 to speak with a strategist!

We look forward to working with you!

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Sam January 21, 2021 0 Comments

20 Content Ideas For Businesses to Post on social media

For a marketer, there’s nothing worse than struggling with a creative block.

It’s okay, though. We all need some inspiration now and then to help us shake off the rust and get back to creating awesome stuff.

Here Are Some Super Useful Social Media Resources

If you’re going to succeed on social media, you need the right tools

There’s an endless possibility of content to share on social media, but these are the types of content your audience will appreciate.

Content Ideas For Businesses to Post on social media

1. Your Company’s Blog Posts

2. Posts Showing Your Company’s Culture

3. Industry News

4. Product/Company Videos

5. Customer Reviews and Testimonials

6. Quick Tips and Advice

7. Holiday Posts

8. Photos From Company Events

9. Post an Answer to a Commonly Asked Question

10. Share Infographics

11. Memes or GIFs

12. Contest Posts

13. Start a Conversation With a Leader In Your Industry

14. Links to Free Resources

15. “On This Day In History” Posts

16. Live Videos

17. Inspirational Quotes

18. Company Accomplishments

19. Ask For Customer Feedback

20. How-to Videos

Are you a Social media managers?

Small business owner?


content creators?


New start-up business?

Struggling to come up with quick & easy social media content ideas for your page and marketing tasks?

We’ve got you covered

60+ Content Ideas for Social Media, Blogs and Online Marketing: Posts, prompts and repurposing ideas to keep Your Brand’s Feed Fresh plus when your creative juices have all dried up!

+ 60+ content formats you can use to rock tons of different angles and hooks for your stories.

Full access here >> https://bit.ly/3fy8iKx

Need an effective content design for your business or brand

  • Attractive posts for your social media accounts (Facebook/Instagram/Twitter/YouTube/LinkedIn/Google)
  • All Post are according to your brand guideline
  • Professionally designed
  • Absolutely Royalty Free images
  • Friendly Service & Unlimited Revision
  • Dedicated Page manager, full three to Six months content strategy + calendar

With our Full social media management packages, you are sure of better engagements and increase in your sales and audience base.

We have set out a good strategy that has proven to be effective during a little space of time🙂.

Send us a message today📩

or call +2348139260994

Whatsapp >> bit.ly/talkwithsam

or mail talk@samuelalabi.com

To your success!

Samuel Alabi


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Sam August 10, 2020 0 Comments

4 Ways to establish a solid brand awareness

Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as “trending,” “buzzworthy, or simply “popular.”

Brand awareness among your audience and the general public doesn’t happen overnight. It also doesn’t happen from a simple advertisement or marketing campaign.

Establishing brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business.

Here are some ways to establish a solid brand awareness foundation and make a lasting impact with your audience

Be a person, not a company.

These are the traits your brand should determine and promote about itself. To leave an impact with your audience, you’ve got to define yourself as more than a company that sells stuff. How else would you define yourself? What words would you use if you had to introduce your brand to a new friend?


To raise awareness of your brand, you’ve got to be social. Post on social media about things unrelated to your product or services. Interact with your audience by asking questions, commenting on posts, or retweeting or sharing content you like.

Treat your social accounts as if you were a person trying to make friends, not a business trying to make money.

READ: How Digital marketing helps Startups Scale faster

Tell a narrative. ( this is story telling)

This is an incredibly powerful marketing tactic, whether you’re marketing products or promoting your brand. Why? Because it gives something real for your audience to latch onto.

Crafting a narrative around your brand humanizes it and gives it depth. And weaving this said narrative into your marketing inherently markets your brand alongside your products or services.

Make sharing easy.

Whatever your industry, product offering, or marketing strategies, make it easy for your audience to share your content. This could be blog posts, sponsored content, videos, social media posts, or product pages. It doesn’t matter what it is, as long as it’s shareable.

Brand awareness is about impact.

It’s about interacting with your audience in ways that don’t only ask for money, participation, or loyalty.

Listen to full podcast 4 Ways to establish a solid brand awareness below

Catch a descriptive carousel on our Instagram page

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Sam August 10, 2020 0 Comments

How Digital marketing helps Startups Scale faster

An episode of “Digital Insight with Sam” with Grace Akinosun, Market Access Consultant for SMEs & Startups Founder Smepeaks

Host: Samuel Alabi

♦️Learn how to use the right digital marketing techniques scale up your business during these perilous times ⁣

♦️Learn how to get ahead of your competition using the right marketing tools

Watch How Digital marketing helps Startups Scale faster with Grace Akinosun here on YouTube

Listen on Podcast

Watch on IGTV

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Sam July 30, 2020 0 Comments

How to Pay for Facebook Ads in Nigeria using Barter Virtual Card


Few months ago, I created a video guide on how online marketers and business owners can use their Naira Mastercard or Visa pay for Facebook and Instagram Ads

you can watch here >> https://bit.ly/2OLYVM3

RECOMMENDED: How To Pay For Facebook Ads with Nigeria Debit Card

While I was getting views, Dms and calls from lots of marketers on this, several business owners are still experiencing difficultly paying their debt on Facebook, proceed with other online advertising and attempt to create a new business page led to ban

So, I got this solved now: You can now create a virtual dollar card for Facebook and Instagram ads payment making dollar payments online.

So if you are having challenges with making dollar payments online, then your days of worrying are over!

Watch a new guide on my YouTube channel on “How To Create A Virtual Dollar Card For Facebook And Instagram Ads Payment” here >> https://bit.ly/2Bl8izc or watch below

Need a Complete Guide on Facebook and Instagram advertising, Grab a copy of “Master Facebook and Instagram Advertising

The Most Comprehensive Facebook Ads & Instagram Ads Course. Created by the Internet Efficiency Award Winning Instructor.

Join 1000+ students who have MASTERED Facebook and are Facebook Ads experts!

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Sam July 30, 2020 0 Comments

How to Make a Logo for FREE | Canva Tutorial

With Canva’s library of customizable logos, you can learn how to Make a Logo for FREE creating the perfect logo for your business is ridiculously easy. In just minutes you can create an eye-catching logo 

In this video tutorial, you will learn how to make your own logo for free using Canva 2.0. I hope you enjoyed this tutorial!

😊 👉 Want to grow your business w/ Social Media? Get Access to My Basic Design VIP Vault which is FULL of checklists, cheat sheets & video tutorials for entrepreneurs. https://bit.ly/bizdesignclass

How to Make a Free Logo| Canva Tutorial

How to Make a Logo for FREE | Canva Tutorial

Get your Canva Pro free 30-day trial (Cancel anytime): https://canva.7eqqol.net/c/2373026/65…

Design compelling infographics with Canva Pro: https://canva.7eqqol.net/c/2373026/65…

Make a custom logo instantly with Canva’s logo maker: https://canva.7eqqol.net/c/2373026/65…

RECOMMENDED: Online Marketing Strategy Elements: Excerpt from Instagram Live session

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Sam July 30, 2020 0 Comments

Online Marketing Strategy Elements: Excerpt from Instagram Live session

Missed the Instagram live session on online marketing strategy elements with Sam? Don’t worry, we’ve got you covered.

Here are notes put together by a participant from the Online Marketing Strategy class

– Having an online presence for your businesses shouldn’t come with a reason for competition race, the pressure to use the platform or proof that you are now online, there should be a driving goal.

–  The Goal of Business X and Business Y might be different from Business Z. Failure to execute with a goal will rub on your  focus, energy, progress and result

– Knowing who your audience—and ideal customer—is and what they want to see on social is key to creating content that they will like, comment on, and share.

– It’s not advisable to choose a platform where your audience doesn’t operate. Knowing the exact platform for your ideal audience gives you the key to knowing which platforms you should drive your marketing activities highly not neglecting all other platforms

– There are many ways to talk about who you are, what you do, and why people should choose your brand over your competition. ( This is where your brand messaging comes in)

– You Communicate your brand consistently and effectively through every piece of content you make.

– A good end of your plan is to put an effective and proven channel to work. Here, is to consider the appropriate available digital marketing channels or assets that will fit into your strategy

Would you want me to enlighten you more on effective online marketing strategies for your business or carry an audit on your online marketing process?  let me know by replying to this mail.

Meanwhile, I have a new message for you on my Podcast and Youtube Channel
How to Know Your Audience Part A (Online Marketing Strategy Series)

Lead Content Strategist


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Sam May 28, 2020 0 Comments

How To Pay For Facebook Ads with Nigeria Debit Card

Running a Facebook Ads with Nigeria Debit Card wasn’t easy in the past; we all started with the use of conventional dollars account provided until users started to encounter debit card decline messages.

I remembered when these issues started, I had to resort to the use of a friend’s dollar Mastercard to initiate ads on Facebook before the breakthrough via a third party company “PayU” arrived.

Running ads with your naira debit card is still effective especially to those who are facing the same issue but it would require a setup carried out on your the desktop version of the Facebook page. If this is carried out successfully, you can initiate your ads via the mobile app, the Facebook/ Instagram page or the Facebook ads App

So, here is a quick guide to help business owners who want to run ads but need a Facebook Ad account that accepts naira payments.

YOU CAN READ: Why Advertise on Facebook and Instagram?

Let’s Get Started

Sign in to your Facebook account.

  • Go to your Facebook Ads Manager payment methods page and click on “Add Money“. (You can navigate to the settings icon on your top screen of the Ads manager page.- Once you are in the settings page, click on “payment option”)
  • Select “Naira Payment With Mastercard and Visa – PayU”.
  • Enter the amount you want to add to your Facebook ads account and click “Review Payment”.
  • Click  “Make Payment”.
  • When this PayU page shows, click “Continue“.
  • You will be redirected to the PAYU page where you will be asked to enter the details of your Mastercard or Visa card. Enter the card details and click “Pay”.
  • If your information is correct, a one time pin (OTP) will be sent to your approved bank number or email9dependg on the option you choose). copy, paste and finish your payment.

I did a graphical guide on HOW-TO on my Instagram page or see below or you watch the Youtube tutorial I did here How to pay for a Facebook advert in Nigeria Naira Currency ( Using MasterCard or Visa)

Watch Video Tutorial: How to pay for a Facebook advert in Nigeria Naira Currency ( Using MasterCard or Visa)

Need a Complete Guide on Facebook and Instagram advertising, Grab a copy of “Master Facebook and Instagram Advertising

The Most Comprehensive Facebook Ads & Instagram Ads Course. Created by the Internet Efficiency Award Winning Instructor.

Join 1000+ students who have MASTERED Facebook and are Facebook Ads experts!

Read More
Sam April 28, 2020 0 Comments

COVID-19: Marketing Insight From Top Marketing Pros

We recently put together a wake-up action plan to all marketers who feel there will be no work to initiate or tasks to get done due to the ongoing Coronavirus pandemic via our last post on smart and responsible marketing.

Here is an added bonus to every marketer out there who are unsure about a better way to approach their marketing process during a crisis

To help you make wise decisions during trying times, here are tips from top marketers to aid efficient marketing in times of uncertainty.

#1: Your Business Must Sell to Survive

A question like should I continue to promote my business on social media and how?

Yes! Absolutely!  as stated by co-founder and chief creative officer at Harmon Brothers, Daniel Harmon. Your marketing ought to continue, try new messages and offers that fit the context of this environment. Focus on the clarity of your message and don’t be afraid to ask for the sale. Show clearly how your brand solves a problem or satisfies a need people have.

READ: Why Advertise on Facebook and Instagram?

#2: Adjust the Tone of Your Social Posts:

Mari Smith, who is the premier Facebook Marketing Expert, stated in our thought, that just as with your organic social media content, strive to reword your messaging so it truly speaks to the difficulties your audience is facing right now. 

#3: Use Content to Serve and Help Your Customers

Founder of Social Media Examiner and host of the Social Media Marketing Podcast, Mike Stelzner re-emphasized consider pausing your direct marketing If your product or service doesn’t help people resolve those personal needs. Short time delay on this would be appreciated until you get a new strategy in place

NOW IN STORE: 50 Social Media Marketing Tools That Will Give You an Unfair Advantage Vol.1

#4: Leverage Video to Stay Connected

Changing your social media strategy this time is an encouraging one and when we can’t meet people face to face, video is an excellent tool. David Meerman Scott, marketing strategist, entrepreneur recommends that social media marketers step up their use of video.

#5: Pause and Adapt Your Messaging

Your teams at this point should put up more ability to customize their message and offers to be a resource to those thinking about the crisis, rather than coming off as ignoring those feeling pain.

Adapt your message to help those in crisis not making it appear that you’re exploiting the crisis says AJ Wilcox, founder of B2Linked, LinkedIn Certified Ads Partner, and host of The LinkedIn Ads Show,

You can get more of these tips on the Social media examiner post Marketing in Times of Uncertainty: Tips From Top Marketing Pros

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Sam March 29, 2020 0 Comments

COVID-19 and Social Media Content Moderation

n response to the coronavirus outbreak, the social networking giant ‘s content moderators were sent home due to the virus, forcing it to rely more on technology to police misinformation in the interim.

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Sam March 28, 2020 0 Comments
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