Here are top social media news stories from this week that you don’t want to miss.
Category: Social Media
Here are the key social media marketing trends for 2020 that marketers need to be aware of in order to help you prepare your social media marketing plans for the coming year.
#1 – Niche Social Platforms Will Perform Well
#2 – Instagram Will Remove Likes
#3 – Social commerce is well on its way to becoming a mainstream retail channel on par with other mediums like websites and offline stores. This trend will strengthen further with more and more social networks introducing pro-selling features like shoppable posts.
#4 – Video Content Will Dominate
#5 – Social media will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR).
#6 – Expect more Regulatory Control and Legal Scrutiny
#7 – There will be an Increase in the Use of Social Media for Customer Service
#8 – Local Targeting Will Become More Prevalent
#9 – More Brands Will Incorporate Social Listening into Their Strategies
#10 – User-Generated Content Will Continue to Be Popular
#11 – Data analysis and programming will become the new marketing manager’s role as AI replaces community managers and copywriters.
#12 – Advertising costs will continue to rise. You’ll either need to build stronger ad strategies or stronger organic strategies.
#13 – T2emplate-Based Marketing may Fail to Produce Results leading to more entertaining, attracting and compelling content and advertising
So, keep abreast of the latest developments around these social media marketing trends for 2020, themes and use these for your social media initiatives.
WhatsApp is massive. It’s the most popular messaging app in the world, with over 1.5 billion monthly active users across 180 countries.
While, businesses are scrambling over each other to reach this enormous audience, experts have warned users using WhatsApp for business reasons, not to run their business through a private account. (more…)
Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making e-commerce sales!
One of the free Ways to Market Your Business on Instagram is to Use Instagram Stories to Introduce Your Business.
How to Use Instagram Stories for Business
True to Instagram’s easy-to-use interface, creating a story on Instagram is actually very simple. Every day, over 300 million people use Instagram Stories according to Hootsuite report, the Snapchat-like feature that creates photo and video sequences that disappear 24 hours after being posted.
After setting up a Business Instagram account, it’s time to create content to populate your Stories. here’s a refresher on how to create Instagram Stories for business:
- Open the Instagram app
- Tap the camera icon in the top-left corner
- Select the format of your content at the bottom of the screen. You can create a TYPE, LIVE, NORMAL, BOOMERANG, SUPERZOOM, REWIND, HANDS-FREE, or STOP MOTION piece of content
- Tap the white circle at the bottom of the screen to take a picture. Press and hold the white circle to take a video
Note: Shoot vertically, so your content will take up as much room on the screen as possible.
- Photo: Select your most recently taken photo or video
- Thunderbolt: The flash button.
- Arrows: Switch from front-facing camera to back-facing camera and vice-versa.
- Smiley face: Instagram’s face filters feature
Now, let’s look at some beginner common FAQs about Instagram Stories:
“How do I add a HASHTAG to my Instagram Story?”
Hashtags will help prospects find your content:
Step 1: Create a photo or video.
Step 2: Click the Aa icon in the top-right corner. You’ll see a cursor appear in the center of the screen.
Step 3: Adjust the size, color, and location of the cursor.
Step 4: Tap the # symbol first, then write a word or sentence, without spaces, and press RETURN to create a hashtag.
“How do I add a LOCATION to my Instagram Story?”
Most locations (read: cities) around the world have their own Stories, which are curated by Instagram from posts that contain location tags. Posts that get selected for a Location Story get more reach, visibility, and engagement:
Step 1: Create a photo or video.
Step 2: Tap the folded smiley icon at the top of the screen, which will bring up an assortment of stickers.
Step 3: Tap the LOCATION sticker, then select exactly where the photo or video was taken.
“How do I add a STICKER to my Instagram Story?”
Stickers are images that you can pin to a photo or video. They add an extra dimension to your content, making it more interesting:
Step 1: Create a photo or video.
Step 2: Tap the folded smiley icon at the top of the screen to bring up the stickers menu.
Step 3: Select a sticker, pinch it to make it smaller or bigger, then move it anywhere on the screen. When it’s ready, press the sticker until you see a PIN button appear in the bottom-right corner. Tap it.
“How do I add a POLL to my Instagram Story?”
Polls are interactive stickers that allow viewers to answer binary questions. It’s a great tool for marketers who want to engage their audience while at once collecting valuable quantitative data:
Step 1: Create a photo or video.
Step 2: Tap the folded smiley icon at the top of the screen.
Step 3: Select POLL, which should be near the top, then type your question in the field that says, “Ask a question…” in gray. You can also change the text in the YES | NO field below.
Note: Users who participate in your poll will see the results immediately after answering the question. As the administrator, you can swipe up on the post to see who voted and how.
“How do I add HIGHLIGHTS to my Instagram Story?”
Highlights are Stories that you have selected to live on beyond their typical 24-hour lifespan. If you created a Story that you’re particularly proud of, for example, you can choose to display it at as Highlight on your profile page, giving viewers quick access to the content you most want them to see:
Step 1: Create a photo or video.
Step 2: Add it to your story.
Step 3: Open your story, tap HIGHLIGHT in the bottom-right corner, then press NEW to name the content and add it to the reel on your profile.
“How do I check the VIEWS on my Instagram Story?”
You created a Story. Now let’s see how it’s performing:
You can find out how well your Instagram story is performing by swiping up while viewing your story. This will display the number as well as the names of people who have seen each photo or video in your story.
Note: You can also view analytics for your Instagram Stories, but you have to be on an Instagram business profile!
To see insights for your Instagram story, head to your profile and select the Insights icon in the top right corner. Next, scroll down and tap “Get Started” in the Stories section.
Now when you open your business profile, impressions, reach and other metrics related to your stories will be included in your Instagram Insights under the Content heading.
what else can you do using Instagram Stories
- Upload Bulk Photos & Videos to Instagram Stories
Use Location and Hashtag Stickers to Increase Your Discoverability
- you can Use Links in Your Instagram Stories for Business
Tag Other Accounts in Your Instagram Stories for Business
Tag Businesses in Your Sponsored Instagram Stories
- Ask Questions in Your Instagram Stories for Business
- Use the Countdown Sticker in Your Instagram Stories
- Share Instagram Live Videos in Your Instagram Stories for Business
- Share GIFs in Your Instagram Stories
- Share IGTV and Instagram Posts on Instagram Stories
Instagram Stories are here to stay. At least for the foreseeable future.
That’s why every business should be leveraging the platform’s massive popularity to find more advocates and customers. And as long as you’re using it, you might as well make the most it.
Get more Insight from My Blog
In 2018, we woke to the viral post on major Instagram influencer requesting people to follow others to get a follow back, this is a good idea but let ask ourselves, Will this generate the expected engagement, conversion, and sales you really desired?
Sure, there are dodgy shortcuts you could take like buying followers or using bots—but what’s the point?
Your goal is to grow a following of people that will actually care about and engage with your brand. That’s the only way your strategy will deliver real business results.
But, Do I Need More Followers
In 2019, more than ever, you need more social media followers; cause organic reach, social currency and the ability to drive web traffic and revenue all depend on them.
While growing, your following should not be the sole focus of your social media strategy, it still pays to have as many followers as possible also.
More Followers Means More Reach, and either we like it or not, an abundance of followers equals credibility on those social media platforms. This is exactly the game social influencers play.
I don’t have 100, 000 followers and I need to reach 100,000 People
While embarking on this strategy, remember also, branding will go a long way to help, though it doesn’t produce the immediate results of a paid advertising campaign, it’s one of the most valuable marketing assets around.
Branding would make you a content authority in your industry, keep your content and image consistent but know that branding is like a wave – what begins as a small ripple grows into something much larger and more powerful as it picks up momentum.
Let’s look at benefits of Paid Advertising result , with your fewer number of followers.
1. With Paid Advertising, You will Reach where Your Customers are.
Online marketing survey carried out on online buyers revealed that 81 percent of those who shop, do their online research before making a purchasing decision, and 60 percent start with a search engine.
Here is why digital marketing is the new way to get the word out there about your small business. Pay-per-click (PPC) advertisements, like those placed in Google’s search network, let you present your company as the answer to a consumer’s search.
While many companies advertise on Google to reach the widest audience possible, you can also opt to advertise through other networks as well.
If you know that your key demographic uses Facebook often, you can use Facebook Ads to promote your product to reach them.
2. Looking for Credibility and Visibility, Try Paid Advertising
Be like my new Client that want to build better relationships, increase credibility, and creates a faster way to connect with potential customers online. I had to recommend Paid advertising as mean to achieve that, apart from building brand strategy.
This is the real reason when people see an advertisement for a company (especially a good ad) they instinctively assume that business has money. And if they think a business has money they assume it’s doing well, and has that capacity to offer the services.
If you have it and your competitors are not on the face of your ideal customers, go for paid advertising.
3. Paid Advertising gives you the option of Targeting Your Ads Well.
Sites like Facebook and Google have the ability to put your ads in front of the right prospects due to their access to a lot of data. You can define your audience based on location, age, gender, demographics, interests, and behaviors.
This gives you that ability to put your ads in front of the right prospects. Your ad for new tires will not get to the eyes of who’s looking for spas in the area and Facebook knows better than to show an ad for life insurance to someone whose profile says they’re a 20-year-old university student.
4. You Have Access To Powerful Monitoring and Analytics Tools with Paid Advertising.
With Google’s AdWords and Facebook’s Ads Manager, you can measure results and see how individual campaigns are doing. You can view demographic information on the types of people viewing your ads and use that data to more accurately target prospects in the future.
At this point, looking for access to powerful resources and make insightful business decisions is a good plus at adopting this process to reach your 100,000 customers.
Are you concerned about how marketing will change this year? Are you interested in the right marketing prediction that will guide you into the process of having massive deals and results?
The first thing I always want every students or participants to analyse and settle is their marketing Goal and same go with earning a social marketing tips for 2019.
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