We recently put together a wake-up action plan to all marketers who feel there will be no work to initiate or tasks to get done due to the ongoing Coronavirus pandemic via our last post on smart and responsible marketing.
Here is an added bonus to every marketer out there who are unsure about a better way to approach their marketing process during a crisis
To help you make wise decisions during trying times, here are tips from top marketers to aid efficient marketing in times of uncertainty.
#1: Your Business Must Sell to Survive
A question like should I continue to promote my business on social media and how?
Yes! Absolutely! as stated by co-founder and chief creative officer at Harmon Brothers, Daniel Harmon. Your marketing ought to continue, try new messages and offers that fit the context of this environment. Focus on the clarity of your message and don’t be afraid to ask for the sale. Show clearly how your brand solves a problem or satisfies a need people have.
#2: Adjust the Tone of Your Social Posts:
Mari Smith, who is the premier Facebook Marketing Expert, stated in our thought, that just as with your organic social media content, strive to reword your messaging so it truly speaks to the difficulties your audience is facing right now.
#3: Use Content to Serve and Help Your Customers
Founder of Social Media Examiner and host of the Social Media Marketing Podcast, Mike Stelzner re-emphasized consider pausing your direct marketing If your product or service doesn’t help people resolve those personal needs. Short time delay on this would be appreciated until you get a new strategy in place
#4: Leverage Video to Stay Connected
Changing your social media strategy this time is an encouraging one and when we can’t meet people face to face, video is an excellent tool. David Meerman Scott, marketing strategist, entrepreneur recommends that social media marketers step up their use of video.
#5: Pause and Adapt Your Messaging
Your teams at this point should put up more ability to customize their message and offers to be a resource to those thinking about the crisis, rather than coming off as ignoring those feeling pain.
Adapt your message to help those in crisis not making it appear that you’re exploiting the crisis says AJ Wilcox, founder of B2Linked, LinkedIn Certified Ads Partner, and host of The LinkedIn Ads Show,
You can get more of these tips on the Social media examiner post Marketing in Times of Uncertainty: Tips From Top Marketing Pros