Online Marketing Strategy Elements: Excerpt from Instagram Live session

Missed the Instagram live session on online marketing strategy elements with Sam? Don’t worry, we’ve got you covered.

Here are notes put together by a participant from the Online Marketing Strategy class

– Having an online presence for your businesses shouldn’t come with a reason for competition race, the pressure to use the platform or proof that you are now online, there should be a driving goal.

–  The Goal of Business X and Business Y might be different from Business Z. Failure to execute with a goal will rub on your  focus, energy, progress and result

– Knowing who your audience—and ideal customer—is and what they want to see on social is key to creating content that they will like, comment on, and share.

– It’s not advisable to choose a platform where your audience doesn’t operate. Knowing the exact platform for your ideal audience gives you the key to knowing which platforms you should drive your marketing activities highly not neglecting all other platforms

– There are many ways to talk about who you are, what you do, and why people should choose your brand over your competition. ( This is where your brand messaging comes in)

– You Communicate your brand consistently and effectively through every piece of content you make.

– A good end of your plan is to put an effective and proven channel to work. Here, is to consider the appropriate available digital marketing channels or assets that will fit into your strategy

Would you want me to enlighten you more on effective online marketing strategies for your business or carry an audit on your online marketing process?  let me know by replying to this mail.

Meanwhile, I have a new message for you on my Podcast and Youtube Channel
How to Know Your Audience Part A (Online Marketing Strategy Series)

Lead Content Strategist

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Sam May 28, 2020 0 Comments

How To Pay For Facebook Ads with Nigeria Debit Card

Running a Facebook Ads with Nigeria Debit Card wasn’t easy in the past; we all started with the use of conventional dollars account provided until users started to encounter debit card decline messages.

I remembered when these issues started, I had to resort to the use of a friend’s dollar Mastercard to initiate ads on Facebook before the breakthrough via a third party company “PayU” arrived.

Running ads with your naira debit card is still effective especially to those who are facing the same issue but it would require a setup carried out on your the desktop version of the Facebook page. If this is carried out successfully, you can initiate your ads via the mobile app, the Facebook/ Instagram page or the Facebook ads App

So, here is a quick guide to help business owners who want to run ads but need a Facebook Ad account that accepts naira payments.

YOU CAN READ: Why Advertise on Facebook and Instagram?

Let’s Get Started

Sign in to your Facebook account.

  • Go to your Facebook Ads Manager payment methods page and click on “Add Money“. (You can navigate to the settings icon on your top screen of the Ads manager page.- Once you are in the settings page, click on “payment option”)
  • Select “Naira Payment With Mastercard and Visa – PayU”.
  • Enter the amount you want to add to your Facebook ads account and click “Review Payment”.
  • Click  “Make Payment”.
  • When this PayU page shows, click “Continue“.
  • You will be redirected to the PAYU page where you will be asked to enter the details of your Mastercard or Visa card. Enter the card details and click “Pay”.
  • If your information is correct, a one time pin (OTP) will be sent to your approved bank number or email9dependg on the option you choose). copy, paste and finish your payment.

I did a graphical guide on HOW-TO on my Instagram page or see below or you watch the Youtube tutorial I did here How to pay for a Facebook advert in Nigeria Naira Currency ( Using MasterCard or Visa)

Watch Video Tutorial: How to pay for a Facebook advert in Nigeria Naira Currency ( Using MasterCard or Visa)

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Sam April 28, 2020 0 Comments

COVID-19: Marketing Insight From Top Marketing Pros

We recently put together a wake-up action plan to all marketers who feel there will be no work to initiate or tasks to get done due to the ongoing Coronavirus pandemic via our last post on smart and responsible marketing.

Here is an added bonus to every marketer out there who are unsure about a better way to approach their marketing process during a crisis

To help you make wise decisions during trying times, here are tips from top marketers to aid efficient marketing in times of uncertainty.

#1: Your Business Must Sell to Survive

A question like should I continue to promote my business on social media and how?

Yes! Absolutely!  as stated by co-founder and chief creative officer at Harmon Brothers, Daniel Harmon. Your marketing ought to continue, try new messages and offers that fit the context of this environment. Focus on the clarity of your message and don’t be afraid to ask for the sale. Show clearly how your brand solves a problem or satisfies a need people have.

READ: Why Advertise on Facebook and Instagram?

#2: Adjust the Tone of Your Social Posts:

Mari Smith, who is the premier Facebook Marketing Expert, stated in our thought, that just as with your organic social media content, strive to reword your messaging so it truly speaks to the difficulties your audience is facing right now. 

#3: Use Content to Serve and Help Your Customers

Founder of Social Media Examiner and host of the Social Media Marketing Podcast, Mike Stelzner re-emphasized consider pausing your direct marketing If your product or service doesn’t help people resolve those personal needs. Short time delay on this would be appreciated until you get a new strategy in place

NOW IN STORE: 50 Social Media Marketing Tools That Will Give You an Unfair Advantage Vol.1

#4: Leverage Video to Stay Connected

Changing your social media strategy this time is an encouraging one and when we can’t meet people face to face, video is an excellent tool. David Meerman Scott, marketing strategist, entrepreneur recommends that social media marketers step up their use of video.

#5: Pause and Adapt Your Messaging

Your teams at this point should put up more ability to customize their message and offers to be a resource to those thinking about the crisis, rather than coming off as ignoring those feeling pain.

Adapt your message to help those in crisis not making it appear that you’re exploiting the crisis says AJ Wilcox, founder of B2Linked, LinkedIn Certified Ads Partner, and host of The LinkedIn Ads Show,

You can get more of these tips on the Social media examiner post Marketing in Times of Uncertainty: Tips From Top Marketing Pros

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Sam March 29, 2020 0 Comments

COVID-19 and Social Media Content Moderation

n response to the coronavirus outbreak, the social networking giant ‘s content moderators were sent home due to the virus, forcing it to rely more on technology to police misinformation in the interim.

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Sam March 28, 2020 0 Comments

COVID-19: 5 Ways to Do Smart & Responsible Marketing

There are ways to achieve Empathetic Marketing during a crisis like that of Coronavirus disease (COVID-19

It’s important that brands address the issue with tact, empathy, and mindful marketing.

Empathy-based marketing is about walking in your customer’s shoes to understand their experience and how we can better help them get what they want. You don’t want to think like the customer. You want to BE the customer.

Here are guidelines your content can adapt or used during these challenging times.

1. Audit what you have currently running.

Make adjustments to your marketing campaigns and scheduled content timelines. Decide what should be paused, prioritized, audited or created

2. Create helpful content.

Your brand can still provide value to people, even if your product doesn’t directly help folks deal with the quarantine.

Let your content be in the position to entertain, inspire, educate, & inform wisely,

3. Evaluate imagery and messages your brand Is sending

Images with social gatherings, handshake, hugs etc. will need to be changed except they correspond or connect with containing the spread.

4. Leave the epidemiology to the professionals

Taking a clue from Mark Ritson, The wheel of industry need to keep turning, let’s leave the epidemiology to the professionals and focus on our core work.

Don’t capitalize on the crisis, keep people informed, don’t create fear or cause panic and remember to mind your tone.

 5. If what you do supports or enhances people’s lives while being quarantined, tell that brand story.

Yes, on the same level of empathetic marketing, your content has to carry that aura of connecting well to your target audience. A product or service that might be of benefit to the current situation will not only increase your brand visibility but position your brand as that who came to help when they need you most.

It could be a sanitizer, face masks, wall cleaner, a telehealth services or any other offering that is essential at this challenge times, don’t hide them or drop them on your audience face. Show them in the best way around an inspiring and helping story.

Remember: The Quarantine Won’t Last Forever

We wish everyone health and safety during this unusual time.

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Sam March 23, 2020 0 Comments

What is the best software to create an eBook?

A well-designed eBook is a powerful lead magnet and is guaranteed to attract new customers

You don’t have to be a design genius to put together something great. There are amazing tools online that will assist in your project when it comes to creating, designing or finalizing on any eBook project.

Make a professional-looking eBook in no time with these customizable designer-made templates App, software and online tools

See below tools you can grab as free or paid online to get your job done as fast as possible

· Designrr

Import from PDF, URL, Websites, Word, Pages, Google Docs or your Facebook page and create your own ebook. with the help of Designrr

·  Venngage, The Ebook Creator 

Design your own ebook in minutes with Venngage Ebook Creator. 100+ professional and editable templates. No design skill required.

·       LucidPress

LucidPress give you a powerful ebook creator without compromising clarity and ease of use. Even if you don’t use a template, you’ll find that the drag and drop features come amazing

·       Visme 

Easy-to-customize ebook creator. Download as a PDF or share online with a link.

·     Crello 

Make a professional-looking eBook in no time with Crello customizable designer-made templates.

·     Canva

Create any genre of custom eBook designs with Canva’s impressively easy to use online ebook creator.

·   Blurb

with Blurb, you can easily create an ebook in a digital file format that keeps your content inexpensive and portable. You can make an ebook from scratch or from any of your print project files.

·     FlipHTML5

will turn your static PDF document into a powerful ebook in just a few clicks

Flipping books

FlippingBook will help you create a stunning professional ebook with a built-in lead capture form, realistic page flip effect, interactive features, advanced analytics, and more.

·    MS Word to EPUB Converter alter MS Word documents to ePUB for free

·         EPUBee Maker

ePUBee Maker is a powerful Word add-in that helps you publish EPUB, Mobi, PDF ebook with the same quality as Word

·       SCRIBA eBook Maker is a tool that assists you with creating eBooks in PDF, ePUB or zip extensions with the help of contents that already present in other extensions like, PDF, HTML, etc

·     Paperturn is an eBook making website gives enough flexibility for you to customize the eBook look

·    3D Issue, convert static PDFs into attractive eBooks.

 Mobipocket eBook Creator

Mobipocket Creator is a software that is utilized to create eBooks (literature or … Consumers may also personalize and edit the ebook.

Do you find this helpful?

Do let me know your views if I have missed out on something that you have used and liked.

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Sam February 22, 2020 0 Comments

Why Advertise on Facebook and Instagram?

Doing social media well has to go beyond organic activities, organic posting, engagement and expecting organic traffic. However, you are missing out on the full potential of social media if you are only using it for organic traffic.

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Sam January 21, 2020 0 Comments

Social Media News Stories You Need to Know This Week.

Here are top social media news stories from this week that you don’t want to miss.

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Sam January 17, 2020 0 Comments

Social media marketing trends to watch in 2020

Here are the key social media marketing trends for 2020 that marketers need to be aware of in order to help you prepare your social media marketing plans for the coming year.

#1 – Niche Social Platforms Will Perform Well

#2 – Instagram Will Remove Likes

#3 – Social commerce is well on its way to becoming a mainstream retail channel on par with other mediums like websites and offline stores. This trend will strengthen further with more and more social networks introducing pro-selling features like shoppable posts.

READ How to Convert Followers to Buyers on Social Media

#4 – Video Content Will Dominate

#5 – Social media will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR). 

#6 – Expect more Regulatory Control and Legal Scrutiny

#7 – There will be an Increase in the Use of Social Media for Customer Service

#8 – Local Targeting Will Become More Prevalent

#9 – More Brands Will Incorporate Social Listening into Their Strategies

#10 – User-Generated Content Will Continue to Be Popular

READ Struggling with content? Here are types of Social Media Content That Will Drive Engagement

#11 – Data analysis and programming will become the new marketing manager’s role as AI replaces community managers and copywriters.

#12 – Advertising costs will continue to rise. You’ll either need to build stronger ad strategies or stronger organic strategies.

#13 – T2emplate-Based Marketing may Fail to Produce Results leading to more entertaining, attracting and compelling content and advertising

READ Free Social Media Content Creation Tools, Pro Used That Make Marketing Easy

So, keep abreast of the latest developments around these social media marketing trends for 2020, themes and use these for your social media initiatives.

Samuel Alabi

SA Media

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Sam January 13, 2020 0 Comments

Social Media News Stories You Need to Read This Week.

There are many changes that happen in the online world each month, and the SA Media Crew are here to help keep you on top of the latest developments with our monthly bulletin.


Facebook has changed how it calculates organic impressions, meaning these figures will likely show a decline. It has done this by updating the way it filters repeat organic impressions to better align with the methodology used for paid advertising on its platform. Reach and engagement stats will remain the same.


Facebook removed grey verification badges from Pages on 30th October, after calling the checkmarks “more confusing than helpful”. Removal of the badges won’t impact on the way the Page appears in search results, but Facebook has invited Page owners to a “Best Practices” webpage to improve Page visibility and follower engagement. We noticed a while back that we could no longer verify pages, so we were waiting for this to happen.


Keyword alerts open up new opportunities for admins to better manage group engagement and manage discussions more effectively. The alerts allow admins to get a notification about any mention of a keyword in a post in their group, then select whether to keep or delete the post. This sounds like a really useful addition.


Facebook has just released a new set of customisable Stories templates for use across Facebook, Instagram and Messenger advertising. The new templates provide simple, visually effective Stories presentation options that brands can use to showcase their offerings. Will you be using these?


Bullying is a big issue on social networks, with young users facing “a disproportionate amount of online bullying” but also “reluctant to report or block peers who bully them.” Instagram’s new ‘Restrict’ feature allows them to quietly protect their account, while at the same time being able to monitor an online bully. It’s great to see social media platforms taking online bullying seriously like this

IGTV “series” is out

Now you can brand your video series with a title and theme on IGTV. Yep, just like on Snapchat. This new labelling system allows users to easily find content via playlist while making it easier for creators to arrange content.


Facebook is finally launching Threads for Instagram, after being announced in testing mode a few months ago. Thread is a new camera-first messaging app that helps you stay connected to your close friends in a dedicated, private space. Is this something you will use


When searching, you can’t just skim through the contents of a video as you can with text. But now Google will let you find ‘key moments’ within videos. With this new feature, video search results become more accessible, organised, and more useful, allowing you to get to the information you’re looking for faster.


Currently, LinkedIn allows users to add alt-text information to uploaded images, but not all users take advantage of this function. LinkedIn has now developed a feature that generates alternative text descriptions for photos ranked by a confidence score. With this feature, LinkedIn hopes to make rich media accessible for all of its members.

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Sam November 5, 2019 0 Comments

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