4 Tips for Writing Social Media Ad Copy That Converts
Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions?
In this article, you’ll discover six tips for writing social media ad copy that converts.
#1: Extend Your Brand Voice to Your Ad Copy
Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed, they should be able to recognize your brand voice immediately.
If your brand is more of a cargo short and t-shirt vibe, avoid using words that reflect a suit and tie mentality. The wording in your ad copy needs to mimic your other posts and include the language your demographic uses. Incorporate local lingo, slang, and grammar to match. Yes, how you spell the words in your ad makes a huge difference here.
The same goes if you’re a B2B that uses more professional and business-like language when you speak and write. Mimic that style in your ad copy.
#2: Clearly Communicate the Who, What, When, Where, and Why
Your social media ads not only need to include a call to action but also answer the who, what, when, where, and why. Communicating these details helps ensure users have all of the information they need to know so when they do engage with the ad, they become a warm engagement and not just a casual liker who double-taps on everything they scroll through.
If you look at this WeWork ad, here’s how they answered each W:
- Who: WeWork
- What: Flexible workspace for any size company
- When: Today
- Where: WeWork offices
- Why: Because they’re here to help my business grow
#3: Combine Your Copy With Complementary Visuals and Targeting
One of the reasons users flock to social media platforms is to take a break and be entertained by what they read and see. They’re bored at the DMV, they’re waiting for their food to arrive at the table, or their attention span of 3 seconds has expired, and it’s time to look down at their phone again.
Whatever the reason, it’s important that both your text and content space are harmonious. Having creative to enhance your text is like adding extra-credit points on a quiz. Your text gets the call to action (the primary point) made, but the visual further communicates that point.
#4: Test Ad Copy Length for Performance
On some social media platforms, you have the option to use longer ad copy, but that doesn’t necessarily mean you should use all of that real estate. If you can communicate your call to action or primary point in three to five words, do so.
Some social media experts argue that shorter copy is more effective, while others say longer copy converts better; split testing will help you discover which copy length your audience prefers. What’s most important is getting to the point and ensuring users understand the message you’re conveying.
read more on 6 Tips for Writing Social Media Ad Copy That Converts by social media examiner